In the Traunviertel region, not far from Gmunden, vegetables are grown not according to trends, but based on experience. For decades, the Kirchgatterer family farm has stood for a form of agriculture rooted in careful cultivation, a close connection to nature, and a sense of responsibility toward the soil and people. Having grown across generations, the farm thrives on the belief that consistency arises where one looks closely, exercises patience, and is willing to carefully integrate new approaches into existing structures. A look behind the scenes of a vegetable farm that combines tradition and innovation.

Whether in cakes, muesli, spreads, or beverages, sugar is an indispensable part of our diet. But what seems so commonplace today was once something quite special. Until well into the Middle Ages, honey was the only sweetener in Austria. It wasn’t until later that beet and cane sugar found their way into our kitchens. The Land schafft Leben association explains the journey the beet takes from cultivation to the sugar aisle and how production works in Austria.

Anyone who grows lavender knows that behind this plant’s apparent hardiness lies a delicate soul. Heat, humidity, stress—even minor factors are enough to sap the vitality from these fragrant purple wonders. For the van Adrichem family from Germany, lavender has long been more than just a product. They have been passionately cultivating ornamental plants for over 65 years. For them, lavender represents tradition, fragrance, summer—and the knowledge that nature and craftsmanship can exist in harmony. Our conversation with Mareike van Adrichem offers insight into the company’s history, its success, and how the team ultimately finds a natural solution even in challenging times.